How to set up your Business page and web address
On this page
Set up your Business page in two steps. Publish your logo and colour in the Business Page editor: customers see them at once. Then ask for a web address in your own name: it goes live only after native.cards approves it.
The Business page is where every route into your program ends. The QR sign on your counter opens it, and so does the Manage membership link on the Wallet Card. A new customer joins there. A member comes back to it for their balance, their rewards and their history with you. It has the same layout for every business, filled in from your own setup.
Where to change it
Most of the page comes from your card, program, rewards and outlets, so a thin page is rarely fixed in its editor.
A page that looks thin is rarely fixed in its own editor. This is where each part comes from.
| What a visitor sees, from the top | Where you change it | What to know |
|---|---|---|
| Your Wallet Card | Wallet Card, then Card Designs | With no published card the join form is closed: "Joining opens once [your business] publishes their card." |
| Your logo, and your colour on buttons and links | Programs, then Business Page | Yours to publish at once |
| Up to three tiles | Your card program and its rewards | Worked out for you, never typed |
| The join form | The card program sets the questions; Business Page sets the sign-in buttons | Email is always asked |
| Rewards & Benefits | Programs, then Rewards And Benefits | Each appears once native.cards has approved it |
| Visit [your business], with your outlets | Counter, then Locations | Listed once an outlet has an address or a Map link |
The page has nowhere for a paragraph about your business, a menu, a price list or opening hours.
The tiles are worked out from your program: how many rewards and offers there are, how far the nearest one is, and how members earn. A new customer reads the last two together. As an example, "500 Points to your first reward" beside "1 Point per RM1 spent" says that the first reward is RM500 of spending away. If that puts people off, add a closer reward. No setting on the page will change the sum: see How soon should customers earn their first reward?
For a signed-in member the same address shows the card, their balance, rewards ready to use, recent activity and the button that puts the card in their Wallet. Your membership holds their history, their choices about offers and the way to leave.
The five settings
The editor sets your logo and colour, the order of rewards, sign-in buttons, one help link and saved versions.
The editor is under Programs, then Business Page. An owner or an admin can open it. Like the rest of the dashboard, it works best on a laptop.
Brand takes your logo, its shape (Rounded, Circle, Square or As uploaded) and one colour, which is "Used for buttons, links and highlights. Text on buttons turns white or dark to stay readable." Your Wallet Card copies the card's colour so that the two match. If a shade makes button text or links hard to read, the tab says so and offers Use a readable shade, which darkens the same colour until they can be read.
Rewards sets the order of your rewards and benefits and the photo on each. "New rewards appear at the end until you move them", so a seasonal offer added in a hurry sits last in the row.
Sign-in keeps Email code on ("A 6-digit code sent by email. Always on.") and has two switches, Continue with Apple and Continue with Google. Apple's comes with a note: "Customers can keep their email private, so you receive an Apple relay address instead." Joining is quicker with Apple, but for those customers you may hold a relay address in place of their own.
Help link is one link at the end of the page, "such as your WhatsApp chat or contact page", beginning https:// or mailto:. It is the only link out of the page that you choose.
Versions keeps every save. Restoring one makes it your draft, and customers do not see a draft.
After Save draft the notice reads "Draft saved. Customers still see the published page." After Publish: "Published. Customers now see this page." Before you publish, use What to preview to check Visitor, Email code, Member and Reward page. The preview leaves out the How it works steps and your outlets, so look at the live page for those.
Getting your own name
The assigned address works at once; a name you ask for goes live only after native.cards approves it.
Every business starts with an assigned address: m- and a run of letters and digits, ending in .native.cards. The Web address page, linked from the top of the editor, says what it does: "Your customer pages, QR codes, links and Wallet Cards use it until a name you ask for is approved; after that it sends people to the new name."
Under Ask for a name you request a name of your own, on one condition: "native.cards reviews every name before it goes live." Each name is approved by native.cards' own team, and none goes live automatically. No time is given for the review, and nothing promises a yes. While you wait, the request reads Waiting for review and "Nothing changes for your customers until it’s approved". It can come back as Changes requested or Not approved, each with the reviewer's note.
Look before you ask. When native.cards opens a new business, it also puts a name forward for review. That name is made from the business name you typed when you created the account, if it is free and within the rules. If you typed your company's name and customers know the shop by another, the name waiting is the wrong one. Submitting another replaces it.
Once a name has been live it is yours for good and is never offered to another business. Take address offline sends visitors back to the assigned address and keeps the name reserved for you. Bringing it back "needs another native.cards review". If you later move to a second name, the first sends people on to it.
A new name breaks very little:
- Printed signs. The page says: "Your QR codes open your business page through native.cards, so a sign you have printed still works if your address changes."
- Shared links. They keep working, because the assigned address forwards to the name.
- Wallet Cards. They take the name up as they are next updated.
- Sign-in. The one thing members may notice. Sign-in belongs to the address where it happened, so a member who opens your page under the new name is asked for an email code once more. Their membership, balance and card are untouched.
Choosing the name
One US study found people look for a name at the front of an address, so ask for the one customers say.
A customer who scans a sign or taps the link on their card never has to read the address. The name matters where the address is seen or said: under a QR code, in a bio, in a message, over the phone.
One study, published in 2020, tested how people read web addresses. Researchers at the University of Illinois and Google showed 94 adults in the United States a series of addresses, some genuine and some altered to mislead, and asked whose site each led to. Sixty-nine of the 94 mainly looked for the name of an organisation in the address. Asked to mark the part of a long address that told them whose it was, they marked the beginning most often. Addresses padded out with a long chain of names were read worst of all, which led the authors to "recommend shortening URL identifiers, when possible". And when a familiar name was placed at the front of somebody else's address, participants got it right 31.1% of the time.
These were 94 Americans recruited online, shown addresses with no page around them. We have read nothing that measures the same for Malaysian shoppers. The study still suggests three things:
- Your name sits at the very front of the address, where people look. Use the one they would recognise. The form's own hint is "Use the name your customers know you by."
- Keep it short.
- A name that looks like a bank's or another shop's would be believed by many who saw it. That explains the check, and why the form warns that such a name "resembles a well-known brand or another business's address, so review includes extra checks."
The rules are few: 3 to 40 characters, in lowercase letters, numbers and hyphens, beginning and ending with a letter or number, with no two hyphens together. The form refuses three kinds of name: a word native.cards keeps for itself, such as help, join, member, offers, pay, support or wallet; a swear word, in English or Malay; and a name another business uses or has asked for.
Take a made-up business, Seri Pagi Bakery & Café, which its regulars call Seri Pagi.
| Name | Said aloud | For and against |
|---|---|---|
| seri-pagi-bakery-and-cafe | Four dashes | What the form fills in from the business name. Nobody would guess the "and" |
| seri-pagi | One dash | Easy to read in print. Still a dash to say |
| seripagi | "One word" | Shortest to say. Harder to read at a glance |
| spbc | Four letters | An abbreviation only the owner knows |
This reasoning is ours and has not been tested. Choose by where customers will meet the address. Printed under a code, the hyphen helps. Said aloud by staff, it gets in the way.
What it is not
It is one layout, five settings and one link out, at an address that always ends in native.cards.
You cannot add pages of your own. There is one layout, five settings and one link out. The address always ends in native.cards. native.cards approves the name and can also pause it; your pages then carry on at the assigned address.
What you have is the page where the public joins your membership, and each member's account with you. If you have a website, link to the page from it, and point the help link back to the website.
Do this next
Read your page as a new customer would, then check the name
Open your page the way a new customer would: scan the sign on your counter with a phone that has never joined, or open the address in a private window. Read the first screen: the card, the logo, the tiles. Then open Web address and see what is waiting there. If it is not the name your customers say, ask for the one that is.
Written by native.cards, . Found a mistake? The publishing policy says how to tell us.