Rewards
What customers earn, how soon they are rewarded and the rules.
The Articles on this shelf, in order
Points, stamps or visits: which should you use?
- Stamps or Points, settled
- A quick bill-size test
- A two-sentence counter sign
10 minHow soon should customers earn their first reward?
- A first reward within a month
- Your stamp count, worked out
- No empty first card
9 minHow to choose rewards customers want and you can afford
- A reward's real cost
- Wording that caps cost
- A treat, not a discount
9 minHow to use perks, offers and events, not just points
- A slow-day offer, costed
- A day-one welcome perk
- Paid only when used
10 minHow to set program rules customers find fair
- A two-part fairness test
- A no-surprise reward swap
- Points that don't expire
10 minFamily Account: let a family earn rewards together
- Small balances, one reward
- Nothing extra given away
- You switch sharing on
8 min