Basics
Whether a program is worth it, what it costs and what you get back.
The Articles on this shelf, in order
Is a loyalty program worth it for your business?
- A one-week yes-or-no test
- Aim at occasional customers
- Judge it after two quarters
9 minHow to get new customers to come back a second time
- First stamp on day one
- A welcome inside 30 days
- A list of your first-timers
9 minWhy your own customer list beats followers
- Speak first, any time
- Zero notification fees
- Count who you can reach
9 minHow much does a loyalty program cost you?
- Your give-back rate
- A six-line break-even sum
- A cost cap on each reward
9 minPaper card, app or Wallet Card: which is best for you?
- One question that decides
- No app to build or install
- A one-day counter count
9 min